Keyword Research & its importance in SEO

Keyword research is all about identifying who your audience is, identifying the problems/questions you have and the words you use in search engines to try to get answers to your problems. You can then use the results of your keyword research to create content that your ideal readers will want to read and to optimize that content for the search engines so that they can find it.

The second step of keyword research is to create a list of your keywords. With your mission in mind, try to get into the heads of your potential buyers. What will these people be searching for...what kind of search terms might they be using while looking for your amazing service or product...ask yourself these questions and write down as many answers as possible.

Okay, so every question you are asked is a keyword. Sounds simple enough. But how to turn those questions into actual keyword research? how to narrow the focus? one of the first things you need to know is the difference between root/short-tail keyword phrases and long-tail keyword phrases/questions.

What terms do people search for within Search Engines?

If you are struggling to think of more keywords that people might be searching for on a specific topic, go to google and grab a consider the related search terms that appear when you enter a keyword. As you type in your phrase and scroll to the bottom of the google results, you will notice some suggested searches related to your original entry. These keywords may trigger ideas for other keywords you may want to consider.

In seo terms, keywords are the words or phrases that people enter into search engines to find what they’re looking for. Seo (search engine optimization) is the process of optimizing a page or site to attract organic traffic from a search engine results page. Part of this process involves choosing the best keywords that will attract users looking for specific information.

Traffic keywords are exactly what they sound like; these are the terms that are being targeted for maximum search traffic. The easiest way to find them is to look for: page titles for category’s, products, and any high level blog landing page guest post titles and anchor text (find where they’re guest posting by looking for names of people’s who are actively writing on your blog – do this using a simple query of “by person’s name” on google, and make sure to include citations around your query. If you would like to learn more about keyword research tools then you can read more on the following url http://www.abbasravji.com/reviews/

How often are your selected keywords searched for?

Try and target longer tail keywords. Words like “ how to, where it is, what it does, how to i” etc. and so on. Targeting 3, 4 or even 5 words can allow you to build an authoritative website. Because longer queries are searched often than you think, and yet, most website owners don't want to target them thinking that the amount of website traffic is’t worth it. But nothing could be further from the truth, because long keywords are actually searched more than you think!.

Now that you’ve discovered search terms relevant to your site and their corresponding search volumes, you can get even more strategic if you look at your competitors and discover how searches may differ by season or location.